I’m a big Hulu fan. This online video platform has truly been a game-changer, delivering full-length shows and movies in a clean, easily-viewable environment with a minimum of fuss. Its single-minded focus on a simple, navigable, user-experience has ended up delivering results not just to viewers, but to advertisers and to its own bottom-line. To use a hackneyed expression, these guys “get it,” and having dealt with them on a professional basis, they are really good people who make it easy and pleasant for content providers to deliver them shows and movies. They are part of the leading edge that is making full-length online video increasingly a mainstream phenomenon.
Then, how to explain this ad which aired during the Superbowl?
