Businessweek’s B.L. Ochman (via Henry Copeland) makes a good point about all of the people trying to cash in on the social media boom:
Search the bios of Robert Scoble’s 56,838 Twitter followers using Tweepsearch (www.tweepsearch.com), an index of the bios of Twitter users, and you’ll find:
- 4,273 Internet marketers
- 1,652 social media marketers
- 513 social media consultants
- 272 social media strategists
- 180 social media experts
- 98 social media gurus
- 58 Internet marketing gurus
How many of them have actually created a successful campaign for clients using social media tools? I bet you’d be hard-pressed to find half a dozen with real track records.
Pretty funny. I’m fairly confident that many of the various innovations that fall under the “social media” umbrella will end up transforming the way companies interact with their customers. But who gets rich off that transformation is a completely separate question.
I do, however, disagree with Ochman on one of her other supposed social-media myths: Read the rest of this entry »
I wrote earlier that this Great Recession is an opportunity for marketers and even agencies themselves to invest in digital and to begin to transform their marketing efforts to become more cost-effective and targeted. Adage today features a perfect example: Marriott Hotels (despite otherwise poor results) 
