After more than enough posts about Hulu, I thought I’d turn my attention to another company that “gets it”: NetFlix. When I say they get it, I’m speaking specifically about new media and delivering content over the Internet. Certainly by now you’re more than familiar with the concept of “Watch Instantly,” the NetFlix service that allows you to access thousands of movie and TV titles online and stream an unlimited amount as part of your monthly subscriber fee.
But it’s HOW they rolled out this service, and continue to perfect, enhance and broaden its reach that’s the real story. It was today’s news about NetFlix launching its Facebook Connect integration that reminded me just how savvy this company is. It took some foresight to see that the Internet was ultimately an existential threat to NetFlix’s basic DVD-by-mail model and NetFlix wisely got on board the train before anyone else could threaten their dominance. As such, they have protected their subscriber base now and into the future. Step one in this process was identifying their business…
