A few interesting advertising stats:
- Global Ad Business in 2010: $544 billion
- The average city dweller gets 51,000 ad messages per day
- Cost of 30-second spot on American Idol: $750,000
- 4 global companies buy 80% of advertising
- Ad spends by industry:
- Food: $3.2 billion
- Cars: $15 billion
- Political: $2.6 billion
These figures, which paint a simple but enlightening portrait of the ad industry, appeared onscreen throughout the film Art&Copy, a documentary on great ad campaigns and the legends behind them (trailer above). In the movie, the ad creators tell fascinating stories behind some of the most famous commercials of all time, several of which were almost nixed by nervous clients. They included Macintosh’s “1984″ Super Bowl Ad (Lee Clow of Chiat\Day, directed by Ridley Scott!), Alka Seltzer’s “Plop Plop Fizz Fizz” jingle (Mary Wells), Nike’s “Just Do It” (Dan Wieden and David Kennedy), “I Want My MTV” (George Lois), and “Got Milk?” (Rich Silverstein and Jeff Goodby, directed by Michael Bay!).
A common theme among these successes was Read the rest of this entry »
