The Online Publishers Association has announced that the solution to ineffective banner ads is to yell even louder:
Twenty-seven top Internet publishers — including the New York Times, CNN, CBS Interactive, ESPN and the Wall Street Journal — say they’ll try the supersize ads in an attempt to get the attention of Web surfers who have learned to ignore banners …
The three new types of ads are the “fixed panel,” which looks like part of the page but scrolls up and down as a user does; the “XXL box,” in which users can turn pages within the ad; and the “pushdown,” which opens to display a larger ad.
I wonder if they’ve finally figured out a way to measure the cost of annoying people.
